Effective Advertising : (Record no. 3455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000008480 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918142122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111024t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761922539(pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TELLIS, G. J. |
| 9 (RLIN) | 189 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective Advertising : |
| Remainder of title | Understanding when, how, and why advertising works |
| Statement of responsibility, etc | Gerard J Tellis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Sage Publications, Inc |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 203 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 190 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 24/04/2006 | 45.00 | 17 | HF5823 TEL | BK12730 | 07/09/2017 | 10/10/2016 | 65383 | 24/04/2006 | Book |