Museum marketing and strategy : (Record no. 27145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918161805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121119t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787996918 (cloth) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Neil G. |
| 9 (RLIN) | 22146 |
| 245 ## - TITLE STATEMENT | |
| Title | Museum marketing and strategy : |
| Remainder of title | designing missions, building audiences, generating revenue and resources |
| Statement of responsibility, etc | Neil G Kotler, Philip Kotler and Wendy I Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | San Francisco |
| Name of publisher, distributor, etc | Jossey-Bass |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 511 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Museums |
| General subdivision | Planning |
| 9 (RLIN) | 22147 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Museums |
| General subdivision | Marketing |
| 9 (RLIN) | 22148 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Museum attendance |
| 9 (RLIN) | 22149 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Museum finance |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 9 (RLIN) | 10995 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Wendy I. |
| 9 (RLIN) | 22150 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 16/11/2012 | Windmill | 68.69 | 56 | AM5 KOT | BK80512 | 15/11/2019 | 11/11/2019 | 110139 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 16/11/2012 | Windmill | 68.69 | 45 | AM5 KOT | BK80518 | 12/03/2020 | 05/03/2020 | 110140 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 16/11/2012 | Windmill | 68.69 | 31 | AM5 KOT | BK80510 | 07/06/2023 | 01/06/2023 | 110141 | Book |