From brand vision to brand evaluation (Record no. 26033)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918161342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856177733 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DE CHERNATONY, Leslie |
| 9 (RLIN) | 19080 |
| 245 ## - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation |
| Remainder of title | The strategic process of growing and strengthening brands |
| Statement of responsibility, etc | Leslie de Chernatony |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Butterworth-Heinemann |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 376 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 9 (RLIN) | 19081 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks |
| 9 (RLIN) | 19082 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 9 (RLIN) | 12350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 07/09/2012 | Book Aid International | 50.00 | 8 | HD69.B7 DEC | BK77683 | 07/09/2017 | 02/06/2015 | 107425 | 18/09/2017 | Book |