Marketing (Record no. 25929)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01906nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200204144400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190909b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412910331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412910330 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 141291034X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412910347 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| Language of cataloging | English |
| Description conventions | rda |
| 041 ## - | |
| -- | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| 9 (RLIN) | 18642 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Jim Blythe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 179 pages |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMThe Underpinning of MarketingThe Marketing EnvironmentConsumer BehaviourBusiness-to-Business MarketingSegmentation and TargetingMarketing Information and ResearchMarketing Communication TheoriesBranding and Brand ManagementInternational Marketing Marketing StrategyRelationship MarketingManaging ProductsPricingAdvertisingPR and SponsorshipSelling and Key-Account ManagementDirect and Online MarketingSales PromotionManaging Channels of DistributionService Marketing: People, Processes, Physical EvidenceMarketing EthicsPART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to make the Most of SeminarsEssay Writing TipsRevision Hints and TipsExam Hints and TipsTips on Interpreting Essay and Exam Questions |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 04/09/2012 | Book Aid International | 42.00 | 21 | HF5415 BLY | BK77531 | 26/10/2018 | 22/10/2018 | 107283 | 18/09/2017 | Book | |||||
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 04/09/2012 | Book Aid International | HF5415 BLY | BK29517 | 09/09/2019 | 73520 | Book | 42.00 |