Marketing communications (Record no. 24015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918160328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120427t xxu||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| Source | 9780273717225 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OST |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FILL, Chris |
| 9 (RLIN) | 11878 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | Interactivity, communities and content |
| Statement of responsibility, etc | Chris Fill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 958 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 11879 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels |
| 9 (RLIN) | 11880 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 11881 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 26/04/2012 | Windmill | 79.13 | 45 | HF415.123 FIL | BK74598 | 13/11/2019 | 08/11/2019 | 104925 | 18/09/2017 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 26/04/2012 | Windmill | 79.13 | 40 | HF415.123 FIL | BK74588 | 14/11/2019 | 09/11/2019 | 104924 | 18/09/2017 | Book | 1 | ||||
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 26/04/2012 | Windmill | 79.13 | 44 | HF415.123 FIL | BK74595 | 02/06/2019 | 26/05/2019 | 104926 | 18/09/2017 | Book |