Marketing management (Record no. 23527)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918160107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120320t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070603952 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OST |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAL, Rajiv |
| 9 (RLIN) | 10074 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | Text and cases |
| Statement of responsibility, etc | Rajiv Lal |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Indian Updated Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 10079 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | QUELCH, John A |
| 9 (RLIN) | 10076 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RANGAN, Kasturi V |
| 9 (RLIN) | 10425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 20/03/2012 | Baroda | 35.00 | 9 | HF5415.13 LAL | BK73626 | 07/09/2017 | 26/10/2015 | 104247 | 20/03/2012 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 20/03/2012 | Baroda | 35.00 | 10 | HF5415.13 LAL | BK73605 | 07/09/2017 | 15/09/2014 | 104246 | 20/03/2012 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 23/03/2012 | Baroda | 35.00 | 14 | HF5415.13 LAL | BK73559 | 10/10/2018 | 03/10/2018 | 104439 | 23/03/2012 | Book |