Midlands State University Library

Marketing research in a marketing environment. (Record no. 2277)

MARC details
000 -LEADER
fixed length control field 00658cam a2200241 4500
001 - CONTROL NUMBER
control field 0000006137
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170918141607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120228t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256079773
040 ## - CATALOGING SOURCE
Transcribing agency OST
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name DILLON, William R.
9 (RLIN) 8546
245 10 - TITLE STATEMENT
Title Marketing research in a marketing environment.
Statement of responsibility, etc William R. Dillon
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc 1990.
300 ## - PHYSICAL DESCRIPTION
Extent 853 p.:
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MADDEN, Thomas J.
9 (RLIN) 8547
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name FIRTLE, Neil H.
9 (RLIN) 8548
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 070719
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Main Library Main Library Open Shelf 29/01/2007 47.00 4 HF5415.2 DIL BK45503 07/09/2017 26/03/2014 69333 03/10/2011 Book