Strategic brand management : (Record no. 18710)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00802cam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010764 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230313094532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120116t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788129702548 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702541 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSULIB |
| Original cataloging agency | rda |
| Language of cataloging | English |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane. |
| 9 (RLIN) | 475 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Statement of responsibility, etc | created by Thomas L. Good |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 788 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | unmediated |
| media type term | rdamedia |
| media type code | nc |
| 338 ## - CARRIER TYPE | |
| source | volume |
| carrier type term | rdacarrier |
| carrier type code | n |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 237 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Core Collection | 06/04/2008 | 60.00 | 16 | HD69.B7 KEL | BK71749 | 16/03/2020 | 09/03/2020 | 58042 | 16/01/2012 | Core Collection | |||||
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | 48.00 | 3 | HD69.B7 KEL | BK22156 | 07/09/2017 | 12/04/2012 | 55998 | 03/10/2011 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 13/11/2006 | 48.00 | 19 | HD69.B7 KEL | BK38525 | 07/09/2017 | 10/03/2016 | 68880 | 18/09/2017 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | 48.00 | 10 | HD69.B7 KEL | BK9833 | 07/09/2017 | 17/11/2015 | 57856 | 03/10/2011 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | 48.00 | 16 | HD69.B7 KEL | BK4238 | 06/12/2018 | 02/12/2018 | 54043 | 03/10/2011 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | 19/10/2011 | 60.00 | 11 | HD69.B7 KEL | BK4269 | 07/12/2018 | 03/12/2018 | 56000 | 19/10/2011 | Book | ||||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 03/10/2011 | 48.00 | 4 | HD69.B7 KEL | BK27671 | 07/09/2017 | 06/02/2017 | 57079 | 03/10/2011 | Book | Book Located at GSBL - Reserve |