Strategic brand management : (Record no. 17996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001932 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170918153829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110805s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132336227 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER, Lane Kevin |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Statement of responsibility, etc | Lane Kevin Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 03/10/2011 | 40.00 | 17 | HD69.B7 KEL | BK66741 | 07/09/2017 | 04/03/2016 | 99409 | 03/10/2011 | Book |