MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01965nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250304100608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250304b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
00935301 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weijters, Bert |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effect of familiarity with the response category labels on item response to likert scales / |
| Statement of responsibility, etc. |
created by Bert Weijters, Maggie Geuens and Hans Baumgartner |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of consumer research |
| Volume/sequential designation |
Volume 40, number 2, |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Surveys in the social sciences often employ rating scales anchored by response category labels such as “strongly (dis)agree” or “completely (dis)agree.” Although these labels may exert a systematic influence on responses since they are common to all items, academic research on the effect of different labels is surprisingly scarce. In order to help researchers choose appropriate category labels, we contrast the intensity hypothesis (which posits that response categories are endorsed less frequently if the labels are more extreme) with the familiarity hypothesis (which states that response categories are endorsed more frequently if the labels are more common in day-to-day language). In a series of studies we find consistent support for the familiarity hypothesis. Our results have important implications for the appropriate use of category labels in multilingual surveys, and we propose a procedure based on Internet search engine hits to equate labels in different languages in terms of familiarity. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research |
| Form subdivision |
Advertising effects |
| General subdivision |
Brand image |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geuens, Maggie |
| Relator term |
co author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baumgartner, Hans |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1086/670394 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |