MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01764nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250304084338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250304b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
00935301 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chae, Boyoun |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Judging product effectiveness from perceived spatial proximity / |
| Statement of responsibility, etc. |
created by Boyoun Chae, Xiuping Li and Rui Zhu |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of consumer research |
| Volume/sequential designation |
Volume 40, number 2, |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This article demonstrates that the spatial proximity between visual representations of cause and effect in an advertisement can influence consumers' judgments of the product effectiveness. Five studies show that the more proximal is the distance between the image of a potential cause (e.g., a facial cream that treats acne) and that of the potential effect (e.g., a smooth face), the more effective the product is judged to be. The reliance on spatial proximity is an intuitive reasoning process based on the “closeness is strength of effect” metaphor, which is a key characteristic in mechanical causal processes. This reliance on spatial proximity is weakened when consumers are more (vs. less) knowledgeable about a product domain, when they are primed with nonmechanical causal processes, or when they are expecting the effect to happen with a time delay. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand image |
| Form subdivision |
Advertising effects |
| General subdivision |
Psychology of advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Li, Xiuping |
| Relator term |
co author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zhu, Rui |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1086/670393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |