MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01882nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241118140513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241110b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
14791846 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG11 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Steve |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Affect and marketing stimuli in consumer loyalty decisions to automobile insurers/ |
| Statement of responsibility, etc. |
created by Steve A.Taylor |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hampshire: |
| Name of producer, publisher, distributor, manufacturer |
Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of financial services marketing |
| Volume/sequential designation |
Volume 18, number 1, |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Most insurance loyalty studies assume largely cognitive psychological underpinnings. A study is conducted that investigates the relative contributions of cognitive versus affective influences on the desire to be loyal to an automobile insurer after a poor service experience. Three hundred and fifteen respondents were introduced to scenarios that manipulated the response to an advertisement to switch insurers by price- and brand-related marketing influences to investigate their influence on anticipated regret (AR). The results support the conclusions that both cognitive and affective considerations are important to consumer judgment and decision-making (J/DM) processes in the context of car insurance, that male and female customers may vary in their J/DM processes with car insurance, and that insurance modelers of J/DM should consider outside influences on consumers in studies, particularly marketing-related brand and price perceptions. Failure to do so can lead to a failure to correctly predict potential action versus inaction effects associated with AR. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Behavioral insurance |
| Form subdivision |
Loyalty |
| General subdivision |
Status quo effect |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1057/fsm.2012.29 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |