MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01886nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241119090150.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241109b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1363-0539 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG11 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrier, Susan |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sports sponsorship perceptions: |
| Remainder of title |
an exploration/ |
| Statement of responsibility, etc. |
created by Susan Ferrier, Kathryn Waite and Tina Harrison |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hampshire: |
| Name of producer, publisher, distributor, manufacturer |
Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of financial services marketing |
| Volume/sequential designation |
Volume18, number 2 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study examines how consumers perceive sports sponsorship by a financial services organisation. Current literature provides information on the advantages and objectives of sponsorship to an organisation. However, it is evident that there is little on how consumers react to sponsorship and in particular how the differences in brand and event involvement (EI) affect response. Data was collected from two audiences of a sponsored sports event, those who attended the game and those who did not. The research findings indicate that, in the context of sponsorship activity, brand involvement is a direct positive influence on brand attractiveness and brand meaningfulness. This study also shows that EI has a direct negative influence on brand trustworthiness. Those who were classed as involved spectators considered the brand to be less trustworthy. Limitations of the study include the economic environment, type of research method and sample size. Areas of further research are recommended. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports sponsorship |
| Form subdivision |
Financial services |
| General subdivision |
Trust |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Waite, Kathryn |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harrison, Tina |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1057/fsm.2013.4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |