MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01915nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241009101933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241009b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Anil |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Factors identification : |
| Remainder of title |
a model of unplanned multi-generational consumers' electronic purchasing decision/ |
| Statement of responsibility, etc. |
created by Anil Kumar and Manoj Kumar Dash |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Geneva : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International journal of internet marketing and advertising : |
| Volume/sequential designation |
Volume 9, number 2 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Despite the tremendous growth of the emerging electronic market, in literature, little attention is given by researchers on online consumer decision making styles and their relationship with unplanned behaviour of consumer. The current study, first, identifies the factor structure of online consumer decision making styles by using exploratory factor analysis and then build a hypothetical structure model of unplanned purchase decision of the online consumer, structural equation modelling is used to analysis the hypothesised structure model. The proper understanding of factors impact on unplanned purchase decision of online consumer could help the electronic service provider to provide better service according to their needs and communicate with them a better way to improve their online reputation. Additionally, it proposes and validates a parsimonious model of unplanned purchase decision of consumer in the context of online channels. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behaviour |
| Form subdivision |
Structural equation modelling (SEM) |
| General subdivision |
Multi-generational consumers |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dash, Manoj Kumar |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1504/IJIMA.2015.070717 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |