MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03049nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241009080717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241009b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781264704651 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English |
| Transcribing agency |
MSULIB |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.4 SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schindler, Pamela S. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods / |
| Statement of responsibility, etc |
created by Pamela S. Schindler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourteenth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 624 pages : |
| Other physical details |
illustrations (coloured) ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| source |
rdamedia |
| media type term |
unmediated |
| media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| source |
rdacarrier |
| carrier type term |
volume |
| carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Building the Foundation for ResearchChapter 1: Research Foundations and FundamentalsChapter 2: The Research Process: An OverviewChapter 3: Stage 1: Clarify the Research QuestionPart II: The Design of Business ResearchChapter 4: Stage 2: Research Design, An OverviewChapter 5: Stage 2: Sampling DesignAppendix: Calculate the Sample SizeChapter 6: Stage 2: Data Collection Design: Qualitative ResearchChapter 7: Stage 2: Data Collection Design: Observation ResearchChapter 8: Stage 2: Data Collection Design: ExperimentsChapter 9: Stage 2: Data Collection Design: Survey ResearchPart III: MeasurementChapter 10: Stage 3: Measurement FoundationsChapter 11: Stage 3: Measurement QuestionsAppendix: Sources of Measurement QuestionsChapter 12: Stage 3: Measurement InstrumentsPart IV: Collect, Prepare, and Examine the DataChapter 13: Stage 3: Collect, Prepare, and Examine DataAppendix: Better TablesAppendix: Review: Describing Data StatisticallyPart V: Analyze and Interpret DataChapter 14: Stage 4: Hypothesis TestingChapter 15: Stage 4: Measures of AssociationPart VI: Stage 5: Report the ResearchChapter 16: Stage 5: Research Reports: Support Insights and RecommendationsAppendix: Better ReportsPart VII: Research Project OverviewChapter 17: An Integrated Example Case IndexAppendicesA Business Research Proposals and RFPs (with Sample RFP)B Focus Group Discussion GuideC Nonparametric Significance Tests D Selected Statistical TablesReferencesGlossaryIndexes |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This edition of 'Business Research Methods' contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business |
| General subdivision |
Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |