MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02321nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241008100646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241008b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahuja, Vandana |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Development of an optimal solution for digital marketing variables in an online tool/ |
| Statement of responsibility, etc. |
created by Vandana Ahuja |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Geneva : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International journal of internet marketing and advertising |
| Volume/sequential designation |
Volume 9, number 1 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
IT enabled interactivity has lead to the creation of an online dialogue which can be leveraged by organisations for the dual purposes of building brand equity and building customer relationships. While touching the subject of new interactive marketing communication tools offered by the contemporary collaborative web, this paper focuses on the use of corporate blogs by organisations as tools which foster community interaction and organisational participation to build a congenial ecosystem where organisational elements co–exist with customers and incorporation of consumer feedback is a vital tool for organisational growth (Sifry, 2004). This paper focuses on understanding the role and function of interactivity in an online tool while outlining how an organisation can have the right mix of structural features catering to this role of interactivity. This has been attempted by studying the level of interactivity of a corporate blog by calculating an interactivity score and analysing the relationship between the level of interactivity of the blog and the reach (percent of global internet users who visit the site) as well as the Technorati rating of the blog. Further, by maximising the interactivity score, using linear programming, an attempt has been made to determine an optimal solution to understand the desired level of presence of structural parameters in a blog, catering to specific functions served by the dimension of interactivity. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital marketing variables |
| Form subdivision |
Online marketing |
| General subdivision |
Customer relationships |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1504/IJIMA.2015.068345 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |