MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02118nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241008095500.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241008b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Efthymios, Constantinides |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer motives and benefits for participating in online co-creation activities/ |
| Statement of responsibility, etc. |
created by Efthymios Constantinides, Leonine A. Brünink and Carlota Lorenzo–Romero |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Geneva : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International journal of internet marketing and advertising |
| Volume/sequential designation |
Volume 9, number 1 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The widespread adoption of Web 2.0 applications, commonly known as social media, has brought about a new generation of empowered customers who are often willing to co–create by sharing their experiences, product knowledge and innovative ideas with producers. They provide inputs in the form of ideas, suggestions or testing in new product development trajectories. Co–creation with customers obliges businesses to step away from the traditional firm–centric view of innovation and presents marketers with interesting challenges: how to identify, motivate and recruit the most innovative customers in co–creation processes. A pilot questionnaire based on the uses and gratification approach identifies the motivators for customers to participate in online co–creation. The results indicate that customer participation in co–creation projects is motivated by four distinct types of benefits and also that co–creating customers differ in their motivational level. The paper also discusses ideas for follow–up studies and presents suggestions for further research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online co–creation |
| Form subdivision |
Uses and gratification framework |
| General subdivision |
Customer empowerment |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brünink, Leonine A. |
| Relator term |
co author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lorenzo-Romero, Carlota |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1504/IJIMA.2015.068346 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |