MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01818nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241008091435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241008b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yılmaz, Hakan |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand followers : |
| Remainder of title |
motivations and attitudes of consumers to follow brands in social media/ |
| Statement of responsibility, etc. |
created by Hakan Yılmaz and Ebru Enginkaya |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Geneva : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International journal of internet marketing and advertising |
| Volume/sequential designation |
Volume 9, number 1 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Social media (SM) strategies are vital for brands to stay connected with consumers. Although the brands' purposes are explicit, consumers' motivations of interacting with brands in SM are more tentative. The aim of this study is to examine consumer motivations and attitudes of following brand pages in SM. A scale development procedure was followed after the literature review and qualitative assessments. Principle component analyses with first sample revealed 'conversation', 'brand affiliation', 'opportunity seeking', 'entertainment', and 'investigation' motives that lead consumers to follow brands in social media. Reliability, validity and predictive properties of motivation constructs were tested with CFA and SEM analyses in a validation sample. Brand affiliation and opportunity seeking were indicated as significant factors on attitudes toward following brands through SM. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media marketing |
| Form subdivision |
Brand following motivation |
| General subdivision |
Consumer attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Enginkaya, Ebru |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1504/IJIMA.2015.068356 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |