MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01746nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241008080136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241008b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Logan, Kelty |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Follow the leader : |
| Remainder of title |
understanding young adults' intentions to follow brands on Facebook/ |
| Statement of responsibility, etc. |
created by Kelty Logan |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Geneva : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International journal of internet marketing and advertising |
| Volume/sequential designation |
Volume 10, number 3 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Two theoretical models - the Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) - were used to evaluate how young adults decide to follow brands on Facebook. An online survey was fielded among approximately 500 current social media users. Established scales measured nine variables: behavioural and normative beliefs, perceived ease of use, perceived usefulness, information-seeking behaviour, social media self-efficacy, brand consciousness, attitudes towards the act, and intent to act. Results indicated that following brands was more influenced by users' assessments of the benefits (utility) and ease of use attributed to the activity than by peer influence. As a result of these findings, it is recommended to practitioners that brand activities on Facebook should focus on current and potential consumers by extending consumer promotional activities. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theory of planned behaviour |
| Form subdivision |
Facebook |
| General subdivision |
Information-seeking behaviour |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1504/IJIMA.2016.080164 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |