MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02150nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241003124158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241003b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lai, Kim Piew |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Do salient e-servicescape attributes predict online brand image? |
| Statement of responsibility, etc. |
created by Kim Piew Lai; Siong Choy Chong; Hishamuddin Bin Ismail and David Yong Kin Tong |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
United KIngdom |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International Journal of Internet Marketing and Advertising |
| Volume/sequential designation |
Volume 9, number 3 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study intends to identify and measure salient e-servicescape attributes of shopping websites based on the preferences of buyers, and examine if these attributes predict the formation of online brand image (OBI). This is because prior studies have not explored the contributions of websites to OBI at the attribute level. A two-level study was conducted; the first level involved the identification and filtering of possible website attributes using a qualitative approach; and the second level study involved quantitative surveys, where respondents were intercepted in shopping malls to measure the contributions of these attributes to OBI via AMOS Software. The study identified five distinct salient e-servicescape attributes - quality photograph, navigation bar, company logo, price information, and the confirmation mail - which predict OBI. Besides contributing to enrich the knowledge and methodology, the study provides practical insights to sellers that manifest the responses of buyers on the OBI. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
E-servicescape |
| Form subdivision |
Salient attributes. |
| General subdivision |
Online brands; brand image |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Shopping websites |
| Form subdivision |
Means-end chain approach |
| General subdivision |
Structural equation modelling; SEM |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Choy Chong, Siong |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bin Ismail, Hishamuddin |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yong Kin Tong, David |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
DOI: 10.1504/IJIMA.2015.071487 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |