MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01885nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241003105145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241003b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Teng, Shasha |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Conceptualising cues in social media |
| Statement of responsibility, etc. |
created by Shasha Teng Kok Wei Khong |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
United Kingdom: |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International Journal of Internet Marketing and Advertising |
| Volume/sequential designation |
Volume 9, number 3 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketers utilise cues to improve the effectiveness of advertising. This study attempts to classify the central arguments and peripheral cues in social media communications using the elaboration likelihood model (ELM). Central arguments encompassed argument quality, source credibility, prior knowledge and others. Peripheral cues included source attractiveness, endorsement, source expertise, reputation, source credibility, argument quantity, moods, price and so on. This study contributed to ELM cues studies by classifying central arguments and peripheral cues and introducing multiple possibilities of a mixture of cue utilisation. Classification and analysis of cue utilisation provided a better understanding of applying cues in marketing in the social media platforms. In saturated markets, this study guides practitioners to apply suitable cues in order to enhance competitive advantage for success. Marketers are advised to utilise the findings of the study to create suitable mixtures of cues in social media platforms. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Elaboration likelihood model |
| Form subdivision |
Central cues |
| General subdivision |
Social media |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Khong, Kok Wei |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
DOI: 10.1504/IJIMA.2015.071488 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |