MARC details
| 000 -LEADER |
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| fixed length control field |
02045nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241002103130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241002b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF541501265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Georgi, Dominik |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : |
| Remainder of title |
an empirical analysis/ |
| Statement of responsibility, etc. |
created by Dominik Georgi and Sven Tuzovic |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Geneva : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
International journal of internet marketing and advertising |
| Volume/sequential designation |
Volume 10, number 1/2 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The topic of Electronic Word-of-Mouth (eWOM) has received considerable attention in both academia and among business practitioners. Yet, despite an emerging literature on the effectiveness of eWOM communication, 'the scope of published studies on the impact of eWOM communication is rather broad, and the studies appear relatively fragmented and inconclusive'. Integrating the elaboration likelihood model, network theory, and the concept of consumer innovativeness, this study focuses on the topic of 'online-received recommendations' on social media platforms. The theoretical model is then tested using partial least squares method. Based on an online survey distributed on social networks the results indicate that argument quality, perceptual affinity and information usefulness are determinants that influence the adoption of online-received recommendations. Managers can capitalise these results by designing information with a high degree of argument quality in order to enhance the perceived usefulness, thereby triggering the adoption of the information. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
eWOM |
| Form subdivision |
Viral marketing |
| General subdivision |
Consumer behaviour |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tuzovic, Sven |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1504/IJIMA.2016.076988 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |