Antecedents to SMS advertising acceptance : (Record no. 167491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01522nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241002094523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241002b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 14775212 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MSU |
| Language of cataloging | English |
| Transcribing agency | MSU |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bakr, Yousra |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Antecedents to SMS advertising acceptance : |
| Remainder of title | a grounded theory approach/ |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Geneva : |
| Name of producer, publisher, distributor, manufacturer | Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | International journal of internet marketing and advertising |
| Volume/sequential designation | Volume 10, number 1/2 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study explores SMS advertising acceptance in Egypt and identifies its antecedents following a Grounded Theory Approach. Data was collected through 15 sequential in-depth interviews selected using theoretical sampling, and each interview was recorded, transcribed, and analysed following constant comparison analysis on the Nvivo software. 'Message Acceptance' was selected as the core category and an integrative model to analyse its antecedents was developed and could be further empirically tested in future studies. The theory also revealed significant strategies, relevant to the Egyptian population, to elevate success of SMS advertising campaigns. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SMS advertising |
| Form subdivision | Mobile advertising |
| General subdivision | Consumer acceptance |
| Geographic subdivision | Egypt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tolba, Ahmed |
| Relator term | co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1504/IJIMA.2016.076979 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | - Special Collections | 16/01/2017 | Vol. 10, no.1/2 (pages 28-53) | LB1738 JOU | 02/10/2024 | 02/10/2024 | Journal Article | For in house use only |