Midlands State University Library

Delighting baby boomers and millennials : (Record no. 167469)

MARC details
000 -LEADER
fixed length control field 01673nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241002072041.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241002b |||||||| |||| 00| 0 eng d
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 10696679
040 ## - CATALOGING SOURCE
Original cataloging agency MSU
Language of cataloging English
Transcribing agency MSU
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 JOU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bednarz Beauchamp, Michelle
Relator term author
245 10 - TITLE STATEMENT
Title Delighting baby boomers and millennials :
Remainder of title factors that matter most
Statement of responsibility, etc. created by Michelle Bednarz Beauchamp and Donald C. Barnes
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Philadelphia:
Name of producer, publisher, distributor, manufacturer Taylor and Francis,
Date of production, publication, distribution, manufacture, or copyright notice 2015
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Journal of marketing theory and practice
Volume/sequential designation Volume 23, number 3
520 3# - SUMMARY, ETC.
Summary, etc. Are delight-producing factors different for baby boomers than for millennials? Does gender have an impact on this relationship? The authors utilize the critical incident technique to answer these questions. Results reveal an age-gender interaction indicating significant differences in drivers of delight for females only. Female baby boomers cite caring employees, expertise, and service failure recovery as key factors in creating delight. Female millennials place greater importance on friendly, attentive/helpful employees, and time issues. Significant differences did not exist between baby boomer and millennial males. Overall, the findings highlight the importance of understanding different customer segments when developing a customer delight strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target group
Form subdivision Gender studies
General subdivision Emotional branding
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Donald C.
Relator term co-author
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1080/10696679.2015.1032472
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Main Library Main Library - Special Collections 30/10/2015 Vol. 23, no. 3 (pages 338-350)   HF5415 JOU 02/10/2024 SP23762 02/10/2024 Journal Article For in house use