MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01673nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241002072041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241002b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
10696679 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bednarz Beauchamp, Michelle |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Delighting baby boomers and millennials : |
| Remainder of title |
factors that matter most |
| Statement of responsibility, etc. |
created by Michelle Bednarz Beauchamp and Donald C. Barnes |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Philadelphia: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of marketing theory and practice |
| Volume/sequential designation |
Volume 23, number 3 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Are delight-producing factors different for baby boomers than for millennials? Does gender have an impact on this relationship? The authors utilize the critical incident technique to answer these questions. Results reveal an age-gender interaction indicating significant differences in drivers of delight for females only. Female baby boomers cite caring employees, expertise, and service failure recovery as key factors in creating delight. Female millennials place greater importance on friendly, attentive/helpful employees, and time issues. Significant differences did not exist between baby boomer and millennial males. Overall, the findings highlight the importance of understanding different customer segments when developing a customer delight strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target group |
| Form subdivision |
Gender studies |
| General subdivision |
Emotional branding |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barnes, Donald C. |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/10696679.2015.1032472 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |