Midlands State University Library

The influence of comparative advertising on consumer ethnocentrism in the american automobile market (Record no. 167451)

MARC details
000 -LEADER
fixed length control field 01727nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241001122216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241001b |||||||| |||| 00| 0 eng d
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 10696679
040 ## - CATALOGING SOURCE
Original cataloging agency MSU
Language of cataloging English
Transcribing agency MSU
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 JOU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Neese, William T.
Relator term author
245 10 - TITLE STATEMENT
Title The influence of comparative advertising on consumer ethnocentrism in the american automobile market
Statement of responsibility, etc. created by William T. Neese and Jeffrey J. Haynie
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Philadelphia:
Name of producer, publisher, distributor, manufacturer Taylor and Francis,
Date of production, publication, distribution, manufacture, or copyright notice 2015
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Journal of Marketing Theory and Practice
Volume/sequential designation Volume 23, number 3
520 3# - SUMMARY, ETC.
Summary, etc. This study explores the ability of comparative advertising featuring foreign and domestic automobile brands to influence consumer ethnocentric reactions as the advertisement is being processed. Consumer ethnocentrism is inherently comparative (e.g., American automobiles versus those imported from Japan), so lack of published research testing this influence on consumer decision making is surprising. Two major findings resulted: (1) theoretically, Shimp and Sharma’s (1987) CETSCALE can be modeled as one component of a Hierarchy-of-Effects dependent vector score using MANOVA, and (2) practically, advertising where a foreign sponsor names a domestic brand can result in an ethnocentric stimulus significantly influencing automobile brand Purchase Intentions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comparative advertising
Form subdivision Consumer ethnocentrism
General subdivision American automobile market
Geographic subdivision America
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Haynie, Jeffrey J.
Relator term co-author
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1080/10696679.2015.1032333
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Main Library Main Library - Special Collections 30/01/2015 Vol. 23, no. 3 (pages 321-337)   HF5415 JOU 01/10/2024 SP23761 01/10/2024 Journal Article For in house use