MARC details
| 000 -LEADER |
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| fixed length control field |
01727nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241001122216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241001b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
10696679 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neese, William T. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The influence of comparative advertising on consumer ethnocentrism in the american automobile market |
| Statement of responsibility, etc. |
created by William T. Neese and Jeffrey J. Haynie |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Philadelphia: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Journal of Marketing Theory and Practice |
| Volume/sequential designation |
Volume 23, number 3 |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
This study explores the ability of comparative advertising featuring foreign and domestic automobile brands to influence consumer ethnocentric reactions as the advertisement is being processed. Consumer ethnocentrism is inherently comparative (e.g., American automobiles versus those imported from Japan), so lack of published research testing this influence on consumer decision making is surprising. Two major findings resulted: (1) theoretically, Shimp and Sharma’s (1987) CETSCALE can be modeled as one component of a Hierarchy-of-Effects dependent vector score using MANOVA, and (2) practically, advertising where a foreign sponsor names a domestic brand can result in an ethnocentric stimulus significantly influencing automobile brand Purchase Intentions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Comparative advertising |
| Form subdivision |
Consumer ethnocentrism |
| General subdivision |
American automobile market |
| Geographic subdivision |
America |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haynie, Jeffrey J. |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/10696679.2015.1032333 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |