MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01963nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240927130017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240927b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
10696679 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415. JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
González, Eva M. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Green shades : |
| Remainder of title |
a segmentation approach based on ecological consumer behavior in an emerging economy |
| Statement of responsibility, etc. |
created by Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno, and Raquel Castaño |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Philadelphia: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of marketing theory and practice |
| Volume/sequential designation |
Volume 23, number 3 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Despite important environmental problems in the urban centers of many emerging economies, marketers and policymakers are currently not adequately equipped with the tools and information to identify important consumer segments in regard to their pro-environmental behaviors. This research presents the findings from an empirical study with 715 Mexican consumers. A cluster analysis identifies five segments that differ not only on the intensity, but also the specific type of pro-environmental behavior. The findings suggest that marketing managers and policymakers should consider different combinations of ecological behaviors and include demographic and attitudinal variables, such as perceived consumer effectiveness and environmental and social values, rather than only focusing on high or low adoption levels of pro-environmental behaviors in general. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Environmental consciousness |
| Form subdivision |
Consumer behaviour |
| General subdivision |
Mexico |
| Geographic subdivision |
Mexico |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Felix, Reto |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carrete, Lorena |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Centeno, Edgar |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Castaño, Raquel |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/10696679.2015.1032395 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |