MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01793nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240927102107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240927b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
10696679 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 JOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kemp, Elyria |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Cover Image Selling hope : |
| Remainder of title |
the role of affect-laden health care advertising in consumer decision making |
| Statement of responsibility, etc. |
created by Elyria Kemp, Kyeong Sam Min, and Elizabeth Joint |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Philadelphia: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of marketing theory and practice |
| Volume/sequential designation |
Volume 23, number 4 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Consumers with serious illnesses may especially be attentive to and susceptible to the marketing communications of health care providers who offer hope and solutions. The purpose of this research is to examine the role of emotions in consumer health care decision making. Specifically, three studies investigate whether advertisements that induce hope engender trust and foster higher utilization intentions in consumers. Additionally, the effectiveness of testimonials, which often pervade health care advertising, is examined for its role in eliciting favorable evaluations toward the health care provider. Health care consumers, especially those with serious health conditions, may be considered vulnerable consumers. Implications for marketing to vulnerable health care consumers are discussed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medical device |
| Form subdivision |
Psychology of advertising |
| General subdivision |
Celebrity endorsement |
| Geographic subdivision |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Min, Kyeong Sam |
| Relator term |
co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joint, Elizabeth |
| Relator term |
co-author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/10696679.2015.1049688 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |