The impact of consumer characteristics and electronic word- of-mouth on consumer confusion and purchase behaviour in the cultivated oyster mushroom value chain in Zimbabwe (Record no. 167360)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241018065556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240926b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MSU |
| Language of cataloging | English |
| Transcribing agency | MSU |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 MUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Munyanyi, Maruva |
| Relator term | author |
| 245 1# - TITLE STATEMENT | |
| Title | The impact of consumer characteristics and electronic word- of-mouth on consumer confusion and purchase behaviour in the cultivated oyster mushroom value chain in Zimbabwe |
| Statement of responsibility, etc | created by Maruva Munyanyi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gweru: |
| Name of publisher, distributor, etc | Midlands State Univesity, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 229 leaves |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| -- | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing (Electronic word of mouth) |
| General subdivision | Consumer confusion reduction |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer characteristics |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MUPEMHI, S. |
| Relator code | Dr |
| Relator term | Supervisor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Masaka, J. |
| Relator code | Dr |
| Relator term | Supervisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | - Special Collections | 25/09/2024 | (Oct 2023) | HF5415.1265 MUM | D001834 | 26/09/2024 | DD03501 | 26/09/2024 | Dissertation | for in-house use only |