MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02025nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240913065452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240913b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
14775212 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415,1265 INT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kudeshia, Chetna |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effect of eWOM on brand attitude and purchase intention of consumers : |
| Remainder of title |
a cross-sectional study on consumer electronics/ |
| Statement of responsibility, etc. |
created by Chetna Kudeshia and Arun Mittal |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Uttar Pradesh : |
| Name of producer, publisher, distributor, manufacturer |
Inderscience, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International journal of internet marketing and advertising |
| Volume/sequential designation |
Volume 10, number 3 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Growing acceptance of Facebook and Twitter as an interesting social networking service for customers has made them a value-adding marketing channel for business. These platforms play an important role in Electronic Word-of-Mouth (eWOM) communication and thus call for new knowledge to understand their effect on consumer behaviour. Considering their significance and popularity among social media users, the purpose of this paper is to find out the relationship between user-generated positive eWOM for consumer electronics given on social networking sites, brand attitude and purchase intention. A survey-based empirical study was conducted to examine the influence of positive eWOM on brand attitude and purchase intention. Structural Equation Modelling (SEM) was applied using the data collected from 315 respondents comprising of the users of Facebook and Twitter. The research established that user-generated positive eWOM on social networking sites (Facebook and Twitter) significantly influences the brand attitude and purchase intention of consumer electronics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic WoM |
| Form subdivision |
Brand attitudes |
| General subdivision |
Social networking services |
| Geographic subdivision |
India |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mittal, Arun |
| Relator term |
co author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
10.1504/IJIMA.2016.080162 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |