Introducing mass communication / (Record no. 164642)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240408133048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240403b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007022773X : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | rda |
| Transcribing agency | MSULIB |
| Language of cataloging | English |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 GAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gamble, Michael, |
| Dates associated with a name | 1943- |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Introducing mass communication / |
| Statement of responsibility, etc | created by Michael W. Gamble and Teri Kwal Gamble. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 549 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in mass communication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | McGraw-Hill series in mass communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 05/06/2004 | Model | 5.00 | P90 GAM | BK149789 | 08/04/2024 | 54497 | 08/04/2024 | Book |