Midlands State University Library

Media literacy / (Record no. 164139)

MARC details
000 -LEADER
fixed length control field 01952nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240806081257.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240306b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544328706
040 ## - CATALOGING SOURCE
Language of cataloging English
Transcribing agency MSULIB
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.M4 POT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Potter, James W
Relator term author
245 10 - TITLE STATEMENT
Title Media literacy /
Statement of responsibility, etc created by W. James Potter
250 ## - EDITION STATEMENT
Edition statement Ninth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2019
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2019
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 517 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
content type term text
337 ## - MEDIA TYPE
source rdamedia
media type term unmediated
media type code n
338 ## - CARRIER TYPE
source rdacarrier
carrier type term volume
carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Why increase media literacy? Media literacy approach Audience: individual perspective Audience: industry perspective Children as a special audience Development of the mass media industries Economic perspective Media content and reality News Entertainment Advertising Interactive media Broadening our perspective on media effects How does the media effects process work? Helping yourself and others to increase media literacy
520 ## - SUMMARY, ETC.
Summary, etc In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media literacy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 01/03/2024 Book Aid International   P96.M4 POT BK149240 06/03/2024 161411 115.00 06/03/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150721 06/08/2024 162847 50.00 06/08/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150663 06/08/2024 162853 50.00 06/08/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150722 06/08/2024 162852 50.00 06/08/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150691 06/08/2024 162848 50.00 06/08/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150720 06/08/2024 162849 50.00 06/08/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150661 06/08/2024 162850 50.00 06/08/2024 Book
    Library of Congress Classification     Zvishavane Library Zvishavane Library Open Shelf 05/08/2024 Book Aid International   P96.M4 POT BK150662 06/08/2024 162851 50.00 06/08/2024 Book