Social media marketing / (Record no. 163883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01906nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318135809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529731989 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | rda |
| Language of cataloging | English |
| Description conventions | rda |
| Transcribing agency | MSULIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 TUT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing / |
| Statement of responsibility, etc | created by Tracy L. Tuten. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | SAGE Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 466 pages : |
| Other physical details | illustrations (colored) ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| media type term | unmediated |
| media type code | n |
| source | rdamedia |
| 338 ## - CARRIER TYPE | |
| carrier type term | volume |
| carrier type code | nc |
| source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The social media environment Social consumers Network structure and group influences in social media Social media marketing strategy Tactical planning and execution Social community Social publishing Social entertainment Social commerce Social media analytics Social media metrics The case zone |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 15/03/2024 | Book Aid International | HF5415.1265 TUT | BK149385 | 18/03/2024 | 161737 | 34.00 | 18/03/2024 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/03/2024 | Book Aid International | HF5415.1265 TUT | BK149653 | 18/03/2024 | 161736 | 34.00 | 18/03/2024 | Book |