The irrational consumer : (Record no. 161743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01538nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230426113004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230417b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781472413444 (hardback : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | rda |
| Language of cataloging | English |
| Transcribing agency | MSULIB |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 TRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trevisan, Enrico. |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The irrational consumer : |
| Remainder of title | applying behavioural economics to your business strategy / |
| Statement of responsibility, etc | created by Enrico Trevisan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Gower, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 141 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| media type term | unmediated |
| source | rdamedia |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| carrier type term | volume |
| source | rdacarrier |
| carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 123-130) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>1. The loss of rationality<br/>2. A passion for deals<br/>3. The sense of possession<br/>4. An embarrassment of riches<br/>5. Sunk costs and re-emerging costs<br/>6. Divide and rule<br/>7. Money games<br/>8. Ulysses, the sirens and the challenge of self control<br/>9. Mind games |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics |
| General subdivision | Psychological aspects. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 25/04/2023 | Book Aid International | HF5415.32 TRE | BK146465 | 26/04/2023 | 158798 | 63.86 | 26/04/2023 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 25/04/2023 | Book Aid International | HF5415.32 TRE | BK146460 | 26/04/2023 | 158796 | 63.86 | 26/04/2023 | Book | |||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 25/04/2023 | Book Aid International | HF5415.32 TRE | BK146296 | 26/04/2023 | 158797 | 63.86 | 26/04/2023 | Book |