Legally branded / (Record no. 161618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01904nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230406084936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230406b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780957174207 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | rda |
| Language of cataloging | English |
| Transcribing agency | MSULIB |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161.L35 SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith Shireen |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Legally branded / |
| Statement of responsibility, etc | created by Shireen Smith |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Azrights Media Limited |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 pages; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. You don't need to be big to be a brand; 2. Seven crucial points to know about trade marks and brands; 3. Planning your naming and brand strategy; 4. Understanding the role of keywords, domain names and SEO in online branding; 5. How to own the copyright in your logo or other designs and avoid the myths and misinformation; 6. What you always wanted to know about commissioning a website but didn't know who to ask; 7. Copyright in the 'cloud' how the internet impacts on copyright; 8. How intellectual property law protects your ideas; 9. Ways to build your brand on social media without risking your reputation; 10. Navigating the minefield of changing laws when doing business online; 11. Essential points to know before licensing your products and services; 12. Securing your brand assets through trade mark registration; 13. How to use your trade marks to safeguard your brand; 14. Why a social media policy may be the best way to help your staff; 15. Infringement of intellectual property: what's involved in litigation and how to avoid it; 16. Domain registration and disputes: how to beat the cybersquatters and retrieve domains in disputes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Law and legislation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Lawyers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Labels |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Labels |
| General subdivision | Law and legislation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 28/03/2023 | ILBF | HF6161.L35 SMI | BK145973 | 06/04/2023 | 158267 | 35.00 | 06/04/2023 | Book |