Current social media uses and evaluations in American museums (Record no. 159926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01653nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221028122859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221028b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MSU |
| Transcribing agency | MSU |
| Description conventions | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher Adrienne |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Current social media uses and evaluations in American museums |
| Statement of responsibility, etc. | created by Adrienne Fletcher and Moon J. Lee |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Florida |
| Name of producer, publisher, distributor, manufacturer | Routledge |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | Volume , number , |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this study was to investigate how American museums are currently using social media. We assessed which social media sites are being used, to what purpose, and how this use is being evaluated. To determine which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums, and conducted nine in-depth interviews with professionals currently working with social media. Results indicate that American museum professionals believe becoming involved with social media is important. Museums are still mostly involved with one-way communication strategies using Facebook and Twitter to focus on event listing, reminders, and reaching larger or newer audiences by increasing the number of fans and promotional messaging. There is some evidence to suggest museums are trying to increase their use of social media for multi-way communication strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | American museums |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social media management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | evaluations in museums |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | - Special Collections | 04/02/2013 | Vol27. No.5. pages 505-521 | AM 121 MUS | 28/10/2022 | SP13787 | 28/10/2022 | Journal Article | For Inhouse use only |