MARC details
| 000 -LEADER |
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| fixed length control field |
03740nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220107090810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220105b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781433111266 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781433111273 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MSULIB |
| Description conventions |
rda |
| Language of cataloging |
English |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 LOG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Logan, Robert K |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding new media: |
| Remainder of title |
extending Marshall McLuhan |
| Statement of responsibility, etc |
created by Robert K Logan |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Peter Lang Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 389 pages. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| source |
rdamedia |
| media type term |
unmediated |
| media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| source |
rdacarrier |
| carrier type term |
volume |
| carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
"New media" and Marshall Mcluhan : an introduction --<br/>Methodological considerations --<br/>Five communication ages : adding the mimetic and the interactive digital ages --<br/>To what extent to the "new media" confirm or contradict McLuhan's predictions --<br/>The fourteen messages of "new media" : an overview --<br/>the "digital economy" : an expansion of the knowledge economy --<br/>Scaffolding and cascading technologies and media : understanding new media as the extensions of earlier media or the extensions of extensions How the new media have impacted the media analyzed in Understanding media --<br/>The spoken word --<br/>The written word --<br/>Roads and paper routes --<br/>Number --<br/>Clothing --<br/>Housing --<br/>Money --<br/>Clocks --<br/>The print --<br/>Comics --<br/>The printed word and books --<br/>Wheel, bicycle, and airplane --<br/>The photograph --<br/>Press (or newspapers). Motorcar --<br/>Ads --<br/>Games --<br/>Telegraph --<br/>The typewriter --<br/>The telephone --<br/>The phonograph --<br/>Movies --<br/>Rradio --<br/>Television --<br/>Weapons --<br/>Automation (plus the factory). The analysis of new media not dealt with in UM. Hybrid or convergent technologies --<br/>The multifunction printer, phoocopier, scanner, and fax --<br/>The cell phone --<br/>The personal computer (desktop and notebook). The PDA (personal digital assistant). Computer software --<br/>The Internet --<br/>Email, instant messaging (IM) and SMS (short message service). Bulletin boards, usenets, listservs, muds, moos, and chat --<br/>The World Wide Web --<br/>Blogs --<br/>Search engines plus Google and libraries --<br/>Video conferencing and web-based collaboration tools --<br/>Virtual reality (VR) and simulations --<br/>Robots, bots, and agents --<br/>Artificial intelligence (AI) and expert systems --<br/>"Smart tags" and dataspace --<br/>Enabling technologies not dealt with in Understanding media.-. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "Global Village", making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message". These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| Form subdivision |
History |
| Chronological subdivision |
20th century |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| Form subdivision |
History |
| Chronological subdivision |
21st century |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| Form subdivision |
Technological innovations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |