MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02197nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210524103429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210524b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
0965-254X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chuang, Fu-Mei |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Clan culture, strategic orientation and new product performance in Chinese marketing ventures: |
| Remainder of title |
An exploration of main and moderating effects/ |
| Statement of responsibility, etc. |
Fu-Mei Chuang |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Routledge Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of strategic marketing |
| Volume/sequential designation |
Volume 20 , number 3 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
We investigate the role of Chinese clan culture in influencing firms' strategic orientations and new product performance outcomes in this transitional economy. We also test the moderating effects of the type of marketing venture (independent or corporate) pursued and the type of product development strategy (improved or novel) employed. We report the results of an empirical study of 187 high-technology new product, marketing ventures in China. The extant literature is replete with examinations of Chinese national culture embodied in bureaucratic characteristics such as ‘guanxi’ or Confucian ideology. In contrast, we examine culture within the firm and consider that firms' clan culture, which is characteristic of Chinese collectivist ideals, can influence the strategic orientations they adopt. We find that clan culture is positively linked to strategic analysis and strategic defensiveness. We also identify positive relationships of strategic analysis and strategic defensiveness with new product performance. Finally, we reveal moderating effects of marketing venture type and product development strategy on clan culture–strategic orientation–new product performance links. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New product development and strategy |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurial venture |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic orientation |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Robert E. |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robson, Matthew J. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.643914 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |