MARC details
| 000 -LEADER |
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| fixed length control field |
01875nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210521111859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210521b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mangram, Myles Edwin. |
| Relator term |
author |
| 245 1# - TITLE STATEMENT |
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| Title |
The globalization of Tesla Motors: |
| Remainder of title |
a strategic marketing plan analysis |
| Statement of responsibility, etc. |
created by Myles Edwin Mangram |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012 |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketin |
| Volume/sequential designation |
Volume , number , |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This case study provides analysis of the strategic marketing plan of electric vehiclemanufacturer, Tesla Motors. It has profound marketing management implications, as itaddresses this investigation from the unique perspective of Tesla’s ‘new technology’-based approach to automobile marketing and relates it to the successful marketingmodel of Apple Computer. This marketing approach is counter to the traditionalautomobile industry’s marketing management approach which favors mass marketingand mass production. A qualitative, exploratory research approach was adopted for thisanalysis. Research was conducted via extensive secondary literature collection and dataanalysis, as well as in-depth examination of case studies focusing primarily on AppleComputer. Key findings conclude that: (1) the battery electric vehicle industry is poisedfor explosive growth; (2) Tesla Motors is uniquely positioned to capitalize upon thisgrowth opportunity; and (3) a ‘new technology’-based approach to marketingmanagement is central to Tesla’s current and future growth |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tesla motors |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Apple computer paradigm |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic marketing plan |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://dx.doi.org/10.1080/0965254X.2012.657224 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |