MARC details
| 000 -LEADER |
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| fixed length control field |
02211nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210520155830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210520b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bang, Vasant Vijay. |
| Relator term |
author |
| 245 1# - TITLE STATEMENT |
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| Title |
Market expansion strategy – reasons for and against: what do managers in India think? |
| Statement of responsibility, etc. |
created by Vasant Vijay Bang and Sharad L. Joshi. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012 |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 20, number 2 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Managers have been often criticized for not making adequate market expansion efforts especially in emerging markets. In strategy literature various reasons have been cited for and against choice of a market expansion strategy. However these are mostly opinions of scholars which have not been empirically examined. A lot of literature on marketing to emerging markets and bottom of the pyramid segments is normative in nature. In this study a maiden attempt has been made to examine views of managers from consumer products companies in India. Reasons for and against choice of a market expansion strategy are classified into three categories: market domain related reasons; industry domain related reasons; and team domain related reasons. Hypotheses with respect to each category of reasons have been tested through a cross-sectional survey of 28 senior level managers. Data have been collected through a combination of a structured questionnaire and in-depth interviews. The study reports a mismatch between scholarly writing and views of managers on quite a few issues related to market expansion strategy. Depth interviews throw light on the strategic thinking of managers operating in consumer product companies in India. This study also discusses several market expansion strategy related innovations practiced by companies. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market expansion strategy |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Emerging markets |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Replacement demand |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joshi, Sharad L. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.606912 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |