MARC details
| 000 -LEADER |
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| fixed length control field |
02098nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210520145913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210520b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
0965-254X |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Otero-Neira, Carmen |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Competitive reaction to the introduction of a new product: |
| Remainder of title |
An exploratory market signalling study/ |
| Statement of responsibility, etc. |
Carmen Otero-Neira |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Routledge Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of strategic marketing |
| Volume/sequential designation |
Volume 18 , number 5 , |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Firms are in constant need of improving their competitive position. To do so, they employ a variety of marketing strategies such as introducing new products, price cutting of existing products and increasing marketing budgets. Reactions from competitors partly determine the success or failure of such marketing strategies and whether or not they result in competitive advantages. To expand upon the signalling theory, this study examines: first, the relationships between product innovativeness, competitive intensity and market signals, and second, the relationships between market signals, rival knowledge and type of competitive reaction. Using a sample of 93 key informants, the research primarily suggests that product innovativeness influences the signals of consequences and commitment, whereas competitive intensity has only a positive impact on the consequences signal. Furthermore the signals of consequences and commitment are negatively related to simple (or similar) reaction. Lastly, the responding firm's knowledge of its rivals also has an influence on simple reaction. The study concludes with the implications of findings on future research and managerial practice. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Signalling theory |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rivalry |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Simple reaction |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garcia,Teresa |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Varela,Jose |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2010.497847 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |