MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02001nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210520093407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210520b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Srivastava, Vibhava |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Value creation through relationship closeness / |
| Statement of responsibility, etc. |
created by Vibhava Srivastava and Tripti Singh |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010- |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 18 , number 1 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Globalization and technological innovation are creating dynamic networks or chains of interconnected players, often known as value delivery networks or supply chains, in which a firm, whether manufacturing or service, holds the key to creating and delivering value in the form of offerings to the customers. This idea of value creation and exchange is the foundation stone of relationship marketing and it is considered successful when closeness is said to have been established in the relationship which subsequently leads toward the achievement of objectives. In order to study and understand the creation of value through relationship closeness in a value delivery network particularly at the backward end, a literature review is conducted. A framework is further developed with the help of Interpretive Structural Modeling (ISM), which signifies the antecedents and consequences of relationship closeness between a focal firm and its suppliers. The paper utilizes this methodology to understand the aforesaid phenomenon with the help of identified variables in a structured manner. In the final section, we discuss the theoretical and managerial implications of our study. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| General subdivision |
Customer value |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Value delievery network |
| General subdivision |
ISM |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Ttipti |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/09652540903511274 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |