Improving marketing-operations cross-functional relationship / (Record no. 157297)
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| fixed length control field | 01744nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210519154728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210519b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MSU |
| Transcribing agency | MSU |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Niall |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Improving marketing-operations cross-functional relationship / |
| Statement of responsibility, etc. | created by Niall Piercy |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Abingdon: |
| Name of producer, publisher, distributor, manufacturer | Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010- |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | Volume , number , |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Collaboration between marketing and operational areas is critical to business success. Despite this, in practice most companies suffer hostile and adversarial relationships between these functions. Existing research has not sufficiently addressed methods for improving this situation outside of the large corporation or manufacturing sector. This paper seeks to address this shortcoming, investigating mechanisms to support better cross-functional relationships in the small–medium enterprise and in the service sector. Five case studies are presented of companies that displayed a-typically good relationships between marketing and operations groups. A cross-comparison is conducted to identify key themes and approaches that provide for and support good cross-functional relationships. Three key methods are presented and proposed as sources of positive marketing–operations relationships: (1) manipulation of pay/reward mechanisms; (2) clear strategy and strategic leadership; and (3) an explicit focus on bringing people together. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Operations |
| General subdivision | Marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cross functional |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1080/09652541003768095 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | - Special Collections | 09/09/2010 | Vol.18, No.4 pages 337-356 | HF5415.13 JOU | 19/05/2021 | 19/05/2021 | Journal Article | For in-house use only |