MARC details
| 000 -LEADER |
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| fixed length control field |
02007nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210518103219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210518b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sausen, Karsten. |
| Relator term |
author |
| 245 1o - TITLE STATEMENT |
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| Title |
Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice |
| Statement of responsibility, etc. |
created by Karsten Sausen, Torsten Tomczak and Andreas Herrmann |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Tayor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005 |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 13, number 3, |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Even though market segmentation is one of the most established concepts in marketing, there are still some shortfalls in the body of research, which create a gap between theory and practice and lead to failure in the implementation of segmentation. The concept of strategic segmentation is specified as key in resolving these issues. It is shown that in any form of strategic segmentation, the following two questions need to be answered consistently: What is the objective of performing market segmentation? Which unit of analysis will be selected for the segmentation? Based on empirical findings, a taxonomy of four market segmentation strategies is developed that addresses these shortfalls. The findings show that segmentation can be induced from the customer as well as from the market; but most importantly, there has to be consistency between the objective and the unit of analysis of a market segmentation. These findings provide both useful managerial implications as well as a framework for further research |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Market segmentation |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Implementation |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Taxonomy |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tomczak, Torsten. |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Herrmann, Andreas . |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/09652540500171340 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |