MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02193nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210517144603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210517b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor-West, Paul |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Segmenting for complexity: |
| Remainder of title |
persuading people to buy what they don't understand |
| Statement of responsibility, etc. |
created by Paul Taylor-West ,Jim Saker and Donna Champion |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 21, number 4, |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Certain products arouse different levels of interest and enthusiasm between consumers; this interest is likely to have an impact on how they view new products. It is generally accepted that consumer perceptions of new products are based on the perceived relevance of an object to an individual which is represented by an individual's needs, goals, values and existing knowledge of the object and their attitude to the object.<br/><br/>After several meetings and interviews with automotive manufacturers this research established that currently all automotive new car launches send the same marketing message to all customers; they do not take into account how consumers are likely to respond to the new products. If, however, marketing departments were to measure and capture more relevant information, such as the consumer characteristics identified in this research – familiarity, expertise and involvement – it would give them the ability to target more appealing launch campaigns and result in more effective marketing channels.<br/><br/>This research is important as it reveals the limited impact that new innovative products have on consumers in the automotive market and the need to channel relevant information that increases the understanding and appeal to a segmented, rather than whole, market place. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Familiarity |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Expertise |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Involvement |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saker, Jim . |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Champion, Donna . |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2013.790470 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |