MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02181nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210517143615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210517b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lertpachin, Chaiyutha. |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effect of marketing focus, innovation and learning organization on the building of competitive advantages: |
| Remainder of title |
empirical evidence from ISO 9000 certified companies |
| Statement of responsibility, etc. |
created by Chaiyutha Lertpachin, Boonthawan Wingwon and Thanakorn Noithonglek |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 21, number 4, |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The purpose of this research was to study the opinion level of marketing focus, innovation, learning organization and competitive advantages, including the study of direct and indirect effect factors toward competitive advantages of ISO 9000 certified companies. The sampling group was 168 ISO certified companies. It was survey research with a questionnaire as the research tool using descriptive statistics to locate frequency, mean, standard deviation and inferential statistics with a structural equation model of PLS Graph technique.<br/><br/>The research outcomes revealed that the majority of respondents were male in gender, with an average age of 31–40 years, an undergraduate educational level, business in Amnardcharoen province, with business experiences of 7–10 years, and with services business. Respondents valued innovation the most, followed by marketing focus, a learning organization and competitive advantages. The marketing focus factor had direct effect and total effect toward the innovation factor as the most important factor, followed by the learning organization, which had a direct effect toward the competitive advantages. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing focus |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Innovation |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Learning organization |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wingwon, Boonthawan. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Noithonglek, Thanakorn. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2013.790469 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |