MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02159nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210517111149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210517b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viajande, Maria Leticia Santos. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effects of market orientation on business strategic behaviour |
| Statement of responsibility, etc. |
created by María Leticia Santos Vijande, María José Sanzo Pérez, Luis I Álvarez González and Rodolfo Vázquez Casielles. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 13, number 1, |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The contribution of marketing to strategic management is a topic with important implications for executive practice. Within this research agenda the role of market orientation has deserved special attention as this concept is considered to be central to marketing. However, prior research has been contradictory and raised a substantial debate regarding the market orientation capability to influence strategy design. This paper reviews the existing debate and, according to the theoretical arguments posed, presents the results of a study that considers market orientation as an organizational resource that, according to the RBV principles, shapes the organizations' strategy design. Thus, the influence of market orientation on several dimensions of strategy is analysed as well as the effects of all these variables on business performance. Results indicate that market orientation may be regarded as a valuable resource to compete that fosters the achievement of a competitive advantage and whose effects are also clearly manifested in the strategic orientation adopted by an organization. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market orientation |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational resources |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pérez, María José Sanzo . |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
González, Luis I Álvarez. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Casielles, Rodolfo Vázquez. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254042000328677 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |