MARC details
| 000 -LEADER |
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| fixed length control field |
01771nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210513150817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210513b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foedermayr, Eva |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Exports segmentation effectiveness: index construction and link to export perfomance / |
| Statement of responsibility, etc. |
created by Eva Foedermayr, Adamantios Diamantopoulos and Christina Sichtmann |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009- |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume17 , number 1 , |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Although the effectiveness of segmentation efforts is critical for a firm's performance in export markets, there is a lack of a psychometrically sound measuring instrument that can be used to assess a firm's export market segmentation efforts. In this study, we apply the conceptual framework recently proposed by Foedermayr and Diamantopoulos (2008) and generate a composite index of export segmentation effectiveness. The indicators of the index are proximal outcome measures of export segmentation decisions capturing different dimensions of segmentation success. We empirically validate the derived index on a sample of exporting companies and show that it positively impacts export performance. Suggestions for applying the proposed index in substantive export research are also made<br/> |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Segmentation effectiveness |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export perfomance |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Formative indicators |
| General subdivision |
Index construction |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diamantopoulos, Adamantios |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sichtmann, Christina |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/09652540802619277 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |