MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02223nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210513130058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210513b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gerrath, Maximillan, H.E.E |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International brand strategy and mode of entry in the services sector: lessons from the financial crisis / |
| Statement of responsibility, etc. |
created by Maximillan H.E.E Gerrath and Mark A.A.M Leenders |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013- |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 21, number 1 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A financial crisis can have severe implications for the long-term growth of financial institutions. We show that there are brand and mode of entry strategies that can help banks to survive under such difficult conditions. Research of country-of-origin (COO) effects is often very general and focused on tangible goods. Here we focus on how COO effects triggered by country-specific shocks impact the financial services sector during a financial crisis. We also investigate specific strategies that can help financial services organizations survive and grow.<br/><br/>In particular, this study investigates how financial services organizations amplify or mitigate COO effects during a financial crisis in cases where country-specific shocks play a role. We show that brand strategy and mode of entry affect consumer evaluations of foreign banks. Two experiments were conducted among Dutch, German, Belgian, Swiss, Greek and American banking customers in the Dutch market. The use of a neutral brand name is generally preferable to using a country-related brand name. Greenfield investment can have a positive effect on bank performance compared to acquiring a local bank, especially when the country-of-origin image is more positive. Interestingly, the loss from a negative macroeconomic shock is limited for the greenfield st |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Finacial services |
| General subdivision |
Finacial crisis |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leenders, Mark A.A.M |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2012.741610 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |