MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01797nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210513124530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210513b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meunier-Kenneth Le. |
| Relator term |
author, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations |
| Statement of responsibility, etc. |
created by Kenneth Le Meunier-FitzHugh and Nikala Lane. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 17, number 3 and 4 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The study considers whether improving collaboration between sales and marketing may provide benefits to organisations through greater market orientation and improved business performance. The influence of market intelligence systems and management attitudes towards coordination on market orientation and collaboration between sales and marketing are also explored. The study was carried out through a survey of senior executives in large, UK, business-to-business organisations from a number of industries and the results indicate that there is an interrelationship between market intelligence systems, management attitude towards coordination, and collaboration between sales and marketing. The results also confirm that collaboration between sales and marketing has a positive and significant impact on both market orientation and business performance. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Collaboration |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales and marketing |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market orientation and business performance |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lane, Nikala. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/09652540903064860 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |