Midlands State University Library

Searching for strategy in sales (Record no. 157188)

MARC details
000 -LEADER
fixed length control field 01703nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210513113941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210513b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency MSU
Transcribing agency MSU
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lane, Nikala.
Relator term author
245 ## - TITLE STATEMENT
Title Searching for strategy in sales
Statement of responsibility, etc. created by Nikala Lane
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon
Name of producer, publisher, distributor, manufacturer Taylor and Francis
Date of production, publication, distribution, manufacture, or copyright notice 2009
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Journal of Strategic Marketing
Volume/sequential designation Volume 17, number 3 and 4 ,
520 ## - SUMMARY, ETC.
Summary, etc. This issue of the journal contains seven separate contributions to the debate regarding the emergence and characteristics of the strategic sales organization. The papers published here move the strategic sales issue from the generalized prescription of a more strategic approach to sales, to more specific analyses of critical topics: the strategic realignment needed for effective organizational change; the need to capture key account performance as a basis for making strategic choices; the impact of the leaning of operations and lean enterprises spanning value chains on buyer–seller relationships; the need to locate sales ethics in an enterprise-wide ethics system that represents a company's key values and its undertakings to stakeholders; the importance of accommodating marketing/sales interface issues in the transformation process; and, focusing on the processes of strategizing the traditional sales organization for the new type of role it is expected to play.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Realignment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Key accounts
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://doi.org/10.1080/09652540903064639
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Date last seen Price effective from Koha item type Public note
    Library of Congress Classification     Main Library Main Library - Special Collections 07/12/2009 Vol.17, No. 3 and 4, pages 191-197   HF5415.13 JOU 13/05/2021 13/05/2021 Journal Article For in-house use only